If you own a website and have, at some point, researched SEO techniques, you’ve probably come across the term ‘Backlinks’ a couple times — at least. So, what are backlinks? How can backlinks help improve your website’s ranking? If you are stumped by backlinks or puzzled by link building, we can help you. On this page, you will find all the information you need to learn about backlinks, their importance, and how you can use them to get better, higher ranking on search engines.

What are backlinks?

A backlink is simply an inbound link, or in other words, a link that’s directed towards your website. Backlinks can make a significant difference in the prominence of a website on search engines. For that reason, backlinks are a very useful tool when you want to improve your site’s SEO ranking. Google, Bing, Yahoo, and other search engines will give a website more credit if it has a considerable number of quality backlinks.

Often, the number of backlinks is used to indicate the importance or popularity of a website. Naturally, a search engine will consider a website with a large number of high-quality backlinks more relevant than those that don’t. Therefore, for every search query, results from these websites will be displayed first. The quality of the backlinks on your site is determined by their relevance — vis-à-vis the content — to your website.

How Backlinks Improve Website Ranking

A search engine like Google or Bing uses multiple factors to display search results. Backlinks are one of the factors considered when displaying results for a keywords query. While a lot of people know for sure that backlinks are very important for website ranking, nobody knows for certain how much weight search engines attach to backlinks when showing search results. If you are trying to improve your website’s ranking using backlinks, focus on the quality rather than quantity.

The quality of an inbound link is what matters most when it comes to SEO ranking. Search engines consider the number of quality backlinks when calculating the relevance of a website to a keyword. When a backlink comes from a site with content related to your website, its considered to have a higher relevance. Backlinks from sites with unrelated content are given less relevance and, in that case, won’t have an impact on your website’s ranking.

Getting the Most Out of Backlinks

Backlinks are very important to SEO ranking. For that reason, there are a lot of strategies adopted by site owners to get backlinks. These include selling backlinks, link exchange networks, purchasing backlinks, et cetera. Websites suspected of such practices are penalized and de-indexed. Avoid involvement with any of these practices if you want to get the most out of your website with backlinks.

For the best results on SEO ranking, make sure that your inbound links are natural. As a website owner, do no use artificial methods to create backlinks for your website. Backlinks, inbound links, hyperlinks, or just links all mean the same thing. They play an important role in determining the ranking of your website in the context of Search Engine Optimization (SEO).